The Challenge

For modern journalism, data visualization is an essential tool that enhances the storytelling. Google News Lab wanted to provide journalists, bloggers, and businesses with a way to visualize data sets in a simple, effective way.

The Results

The Data GIF Maker produces visualizations that are engaging, customizable, scalable, and HD-rendered in real time. An onboarding flow for first-time users and tool tips throughout the site explain the various functions of the tool.

It is now featured as a free resource in the Google News Initiative training center, ultimately helping to keep communities informed with quality journalism.

Credits

Agency – Toaster Co.
Client – Google News Lab.

Project Manager – Rozalia Jaki
Creative Director – James Philipps
Developers – Stu Collett & Dava McGeorge
Back-end Developer – Pim de Wit
Designers – Bryan Jhung & Alex Thurman
Copywriter – Julie Nyugen
Motion Designer – Blake Landry

Google Data GIF Maker

The Challenge

For modern journalism, data visualization is an essential tool that enhances the storytelling. Google News Lab wanted to provide journalists, bloggers, and businesses with a way to visualize data sets in a simple, effective way.

The Results

The Data GIF Maker produces visualizations that are engaging, customizable, scalable, and HD-rendered in real time. An onboarding flow for first-time users and tool tips throughout the site explain the various functions of the tool.

It is now featured as a free resource in the Google News Initiative training center, ultimately helping to keep communities informed with quality journalism.